Speakers

Becky Ralston is Senior Manager on the Offline team at Right Side Up, where she's spent the last five years building and scaling podcast and cross-channel media programs for brands like Rocket Money, Calm, Notion, Fabric by Gerber Life, and Gusto. With over two decades in media and marketing — on both the client and agency sides, including Domino's Pizza, CenturyLink, and Cricket Wireless — she's watched plenty of channels evolve from "test budget" to "core line item," and is especially obsessed with the measurement, attribution, and data plumbing that get them there. When she's not deep in a delivery report, she's running, skiing, or shuttling her two daughters around the Colorado mountains.