Speakers

Ben Robins is the founder of Sound Insights, a strategic audio intelligence consultancy that helps commissioners, platforms, and creators make confident decisions about what to greenlight, launch, and invest in. With 25+ years of audience research leadership at Audible, NPR, and BBC World Service.

Ben has built global audience frameworks for spoken word audio across podcasts, audiobooks, radio, and audio drama—including work with Disney, Marvel, and major audio platforms. At BBC World Service, he led the Global Audience Measurement project, synthesizing audience data across 200+ countries to inform strategic programming decisions. 

His proprietary Confidence Matrix™ framework translates complex audience data into strategic recommendations that guide content development and portfolio positioning. Ben specialises in helping audio organizations understand not just what audiences listen to, but why it matters for their strategic decisions.