Beth Heard is the Head of Talent at Sixteenth, a London-based management agency representing creators who are a good influence on their audience.

The agency builds the digital-first careers of thought-leaders, change-makers and innovative creators; from Eleanor Neale and Jack Edwards, to Ali Abdaal and Lucy Mountain.

Previous to her role at Sixteenth, Beth spent six years at Pegasus PR, working with a small team to establish the agency's data-first influencer approach, leading on talent-led projects for the likes of Holland & Barrett, Sport Relief, and Kellogg's.