)
)
){kind=logo}
Charlie Beaty-Pownall
Director of Content Planning and Editorial for Global Health
,
GSK
Charlie Beaty-Pownall is Director of Content Planning and Editorial for Global Health at GSK,
where she leads the strategy and delivery of multi-channel storytelling across paid and
owned platforms. She works at the intersection of brand, narrative and audience insight,
bringing to life complex global health challenges to audiences with clear, engaging content
across formats, including audio.
Previously, she was Head of Social Media at Cancer Research UK, where she led large-scale
campaigns that brought together research, patient voices and public engagement, building
impactful storytelling across multiple platforms.
Her work focuses on exploring how to use formats like podcasts and audio storytelling to
build credibility for GSK amongst audiences in the global health space, to help create
meaningful audience connections through authentic voices.
where she leads the strategy and delivery of multi-channel storytelling across paid and
owned platforms. She works at the intersection of brand, narrative and audience insight,
bringing to life complex global health challenges to audiences with clear, engaging content
across formats, including audio.
Previously, she was Head of Social Media at Cancer Research UK, where she led large-scale
campaigns that brought together research, patient voices and public engagement, building
impactful storytelling across multiple platforms.
Her work focuses on exploring how to use formats like podcasts and audio storytelling to
build credibility for GSK amongst audiences in the global health space, to help create
meaningful audience connections through authentic voices.
Sessions
-
Beyond Ads: How Brands are Aligning with Podcasts in 202620-May-2026The Origin Stage