Christie Cremin is head of finance at Crowd. He is a chartered management accountant with a background within arts and media, and is involved at every level of decision-making at Crowd – investment, commissioning (modelling and forecasting expected revenue and costs), identifying new revenue streams, analysing successes and failures to build insights, and upskilling and empowering podcast producers with financial literacy.

Christie has upskilled and led the marketing team to leverage design thinking principles to laser in on user personas for each podcast, and gather as much data about Crowd’s audiences as possible. Under Christie’s financial leadership, Crowd increased its annual revenue by 75%, and is ahead of schedule to double that in 2023.