Cliff Fluet has over 25 years’ experience operating at the cutting edge of Digital Media and advises companies globally on their legal and commercial strategies.

After a decade in-house in media and broadcast at Warner Music and Capital Radio plc he founded of Lewis Silkin’s Media & Entertainment Group. He specialises in Digital Media, Brand Entertainment, Technology, and Innovation.

Cliff has advised many of the leading players in digital, social and brand entertainment is recognised as a thought leader on new business models for media particularly in the field of artificial intelligence, distributed ledger technologies and immersive entertainment and where they converge.

He is Managing Director at Eleven, offering strategic and commercial advisory services to companies in the realm of digital media advising many corporations on their response to Artificial Intelligence over the last decade. He has worked with some of the UK’s most innovative creative AI companies including Jukedeck, AI Music, Rotor, MyPart, Humtap, C-Works, DAACI and many others.

He is Chair of Music Minds Matter, the charity for songwriters and creators and Deputy Chair of Help Musicians, the leading UK Music Industry charity.