Dan is currently Head of B2B Marketing at Lloyds Banking Group (LBG) and has over 15 years’ experience in Financial Services communication. In this time, his focus has been on humanising B2B marketing, putting people and their stories at the heart of any campaign he and his team delivers. Believing that businesses of all sizes, but corporates in particular, have a key role to play in tackling social and societal issues, Dan uses his marketing platform to help raise awareness of, and support, a variety of challenges facing people in business, including mental health in the workplace, sustainability and diversity and inclusion.