Delphine Terrioux
Data Strategy Planner
,
PHD UK
With more than 15 years of experience across digital transformation, data, and media,
Delphine has helped leading brands and publishers grow by transforming their data and tech
capabilities and the way they are applied to communication and customer engagement.
Her experience spans both advertiser and publisher environments, with a strong focus on
media effectiveness, audience strategy, and data - driven transformation.
Delphine is currently Data Strategy Partner within the Consulting Practice at PHD UK,
advising clients on data and technology transformation, customer strategy, analytics, and
measurement.
Previously, she led Data Strategy at Essence, building and leading one of the UK’s largest data
strategy team, focused on advancing data -led media and customer experience for well -
known UK brands, including BT, L’Oréal, Sainsbury’s, The Financial Times .
Prior to this, she led audience and measurement programmes across 30+ markets at OMD
EMEA for global brands including McDonald's, Bacardi and Apple.
She started her career at Yahoo in research and insights roles across France and Italy,
building expertise in digital audiences, measurement and advertising models.
Delphine has helped leading brands and publishers grow by transforming their data and tech
capabilities and the way they are applied to communication and customer engagement.
Her experience spans both advertiser and publisher environments, with a strong focus on
media effectiveness, audience strategy, and data - driven transformation.
Delphine is currently Data Strategy Partner within the Consulting Practice at PHD UK,
advising clients on data and technology transformation, customer strategy, analytics, and
measurement.
Previously, she led Data Strategy at Essence, building and leading one of the UK’s largest data
strategy team, focused on advancing data -led media and customer experience for well -
known UK brands, including BT, L’Oréal, Sainsbury’s, The Financial Times .
Prior to this, she led audience and measurement programmes across 30+ markets at OMD
EMEA for global brands including McDonald's, Bacardi and Apple.
She started her career at Yahoo in research and insights roles across France and Italy,
building expertise in digital audiences, measurement and advertising models.
Sessions
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The Global Rise of Podcasting: Why Audio Works for Brands20-May-2026Brand works Stage