A multi-talented media professional, Elma was the first ever woman to report on a Rugby World Cup for SuperSport. Since then, she has developed, produced and presented a wide range of magazine shows and digital projects for the African broadcast giant as well as the South African Rugby Players’  Association, MyPlayers, and news media, and she is the presenter of The Good, The Scaz & The Rugby.

Away from the oval ball she has worked for the ICC, covering the 2019 Cricket World Cup, and a number of other projects across sport, current affairs and lifestyle content. She is the author of Become An Influencer, published in 2020.