Etienne has been working at Ubisoft for 7 years as a Transmedia Content Manager. Having previously worked on transmedia development, he joined Ubisoft in 2016 as Publishing Content Manager for French-language projects, and as editor for the graphic novels published by Ubisoft in-house publishing label, Les Deux Royaumes. He then joined the Global Teams, overseeing transmedia content development based on all Ubisoft franchises at an international level. He describes his job as that of a creativity facilitator, enabling external creative partners to get a grip on Ubisoft franchises to deliver the best stories they can in their novels, mangas, webtoons and other non-fiction formats such as podcasts.