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Grant Durando
Director, Offline Practice
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Right Side Up
Grant Durando is a Director at Right Side Up, where he leads the Offline practice, building the people, product, operations, and tooling that make audio defensible as a performance channel.
With over a decade at the frontier of growth marketing, media strategy, measurement, and product, Grant has helped category-defining brands grow through offline channels, designed attribution systems that didn't exist before he identified the gap, and built predictive tooling that runs across millions in monthly media spend. Most recently, he has been developing AI-powered tools that operationalize audio intelligence at scale.
Grant consistently finds himself asking the questions that are a few years ahead of the current conversation, for the brands, investors, and builders who need to act on them now.
With over a decade at the frontier of growth marketing, media strategy, measurement, and product, Grant has helped category-defining brands grow through offline channels, designed attribution systems that didn't exist before he identified the gap, and built predictive tooling that runs across millions in monthly media spend. Most recently, he has been developing AI-powered tools that operationalize audio intelligence at scale.
Grant consistently finds himself asking the questions that are a few years ahead of the current conversation, for the brands, investors, and builders who need to act on them now.