Helen has transformed Barclays approach to Intermediary marketing communications, advertising and events in her role as Barclays Head of Channel Engagement driving up awareness, sentiment scores and sales, as well as winning multiple awards including Marketer of the Year at the Women's Recognition awards. She is an active member of the internal Barclays Women’s network and DIFF in the intermediary industry.
Helen is passionate about delivering marketing that provides tools and information enabling our clients and brokers to succeed. Helen constantly listens to get their perspective, always striving for Barclays to continuously improve the service it provides them.
In addition to her role, Helen often sets herself challenges such as climbing Mount Kilimanjaro or the Base Camp of Mount Everest, as well a hiking expedition on the Great Wall of China raising thousands of pounds in support of a small local children’s charity. Recently, Helen graduated with an MSc in Business and Strategic Leadership from Cranfield University.
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