With over a decade of experience working in some of the biggest media agencies in the UK, Isabel Woodcock is passionate about driving vision and growth for clients across various sectors such as telecoms, travel, motors, FMCG and finance sectors. As Group Account Director at Spark Foundry, her specialism is in publishing and audio and is responsible for developing their audio media strategy whether that be across broadcast radio, digital audio or podcasts. In particular, she looks at ways in which her clients can stand out within the audio market place by getting involved in partnerships, as well as working with media partners and clients to build market leading solutions. She believes podcasts are the most exciting medium to be in right now, naturally a “lean-in” experience unlike any other medium, podcasting reigns supreme in the attention economy.