As IAB UK’s Chief Strategy Officer, James is responsible for shaping the IAB’s strategic direction to develop and enhance fast-growing channels - including retail media, TV+ and creator marketing - by facilitating greater cross-industry collaboration, celebrating innovation and establishing shared best practice. James leads the company’s Marketing and Insight teams, hosts The IAB UK Podcast and regularly writes thought leadership pieces for titles including Campaign, The Media Leader and The Drum. He joined the IAB as Chief Marketing Officer in 2017, spearheading campaigns to get marketers thinking differently about digital.

Prior to joining the IAB, James spent nine years at Mindshare, most recently as

Global Mobile Director, responsible for the agency’s mobile output across its network of 166 offices in 86 countries.