James joined Auto Trader four years ago, bringing with him a decade of content production experience from his freelance career working with companies as diverse as the London Symphony Orchestra and Institute of Physics. He has played an essential role in developing Auto Trader's podcast strategy, designed to help the company expand its reach and build a deeper more authentic relationship with customers. James' passion for storytelling and his experience producing content across a range of mediums are proving great value as Auto Trader enter the podcast space with the help of Fresh Air Production.