Jim Ballas is General Manager, Measurement at Magellan AI, the premier podcast competitive intelligence and measurement platform. Since joining Magellan AI in 2022, Jim has been instrumental in launching and expanding the company’s measurement and attribution efforts, with a particular focus on multi-channel measurement as a growth catalyst across the audio industry.

With over fifteen years in media and podcasting, Jim previously held key roles, including CTO and VP of Operations at PodcastOne, where he played a pivotal role in shaping technology, revenue operations, and the adoption of programmatic advertising.