Speakers

Kaya Yurieff is the co-founder of Scalable, a new media company focused on the business of the creator economy. Before Scalable, Kaya spent more than a decade as a journalist on staff at media outlets including CNN and The Information, writing extensively about the creator economy’s evolution. Her rigorous reporting and industry expertise help readers and listeners execute their business strategies and better understand the sector. Kaya has broken major news about the biggest social media platforms in the world, including TikTok, Meta and YouTube. She was one of the first reporters to cover the creator economy as a full-time beat.