Keith Jopling is a music and media strategy professional with over 25 years of experience in executive roles, in addition to business educator and consultant roles. 

Keith is MIDiA Research’s Consulting Director, the leading music and media consultancy. Before joining the MIDiA team, Keith worked as a music strategist for Sony Music, Head of strategy at Spotify, and held previous roles at EMI and the BPI. 
In 2021 he started the highly original and renowned music podcast The Art of Longevity.