Leon Harlow heads up the commercial team at leading talent agency YMU Group - building talent & creator partnerships with brands, retailers, rights holders, platforms and product developers across YMU’s roster of TV stars, music artists, sports personalities, digital-first talent, authors and multi-hyphenates.

Over the last 12 years, Leon and the team have worked with brands, advertisers and retailers to create many of the best known and most successful talent-led campaigns in the UK - spanning endorsements, advertising campaigns, ad-funded content, consumer events, retail partnerships, and building IP ventures - as well as consulting with brands on how to leverage talent & influencers most effectively.