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Matt Kellogg

Matt Kellogg

VP of Sales and BD , SoundStack

Matt Kellogg brings nearly two decades of experience across broadcast radio, streaming audio,
and digital media to his role as VP of Sales & Business Development at SoundStack. He began
his career in radio as on-air talent, reporter, and music director with Maverick Media and
Cumulus Media, later serving as a news and traffic anchor for Total Traffic & Weather Network,
delivering reports across major Bay Area stations including KCBS, KQED, and KNBR. This
foundation in broadcast media shaped his understanding of audience engagement, content
delivery, and the evolving audio landscape.

Kellogg transitioned into digital audio and sales leadership roles with Salem Communications
and Live365, where he developed new advertising and sponsorship opportunities, including
negotiating branded artist stations and closing one of the largest display advertising deals in
company history. He later joined StreamGuys as Global Sales Executive, helping broadcasters,
podcasters, and media companies scale their streaming infrastructure and monetize digital
audio more effectively.

Since joining SoundStack in 2018, Kellogg has led Sales and Business Development, helping
drive more than 1,500% revenue growth while expanding partnerships across creators,
publishers, and advertisers. His work focuses on scaling SoundStack’s independent, full-stack
audio platform, including Live365 and building long-term, strategic relationships that support
sustainable growth across the digital audio ecosystem.

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