James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist. He launched the world’s first streaming radio smartphone app in March 2005, for the original Virgin Radio in London, launching daily podcasts earlier that year. In 2007 he joined the BBC working on the BBC iPlayer for radio, achieving a dramatic increase in the service’s audio quality. Part of the team that laid the foundations for the UK Radioplayer, he has since worked for a variety of businesses across the world, including Canada’s Vista Radio, receiver and silicon manufacturers Pure and Frontier Silicon, talkSPORT, and a variety of media companies in Europe, North America, Asia and Australia; helping them focus on the benefits and challenges that new platforms bring to their business. He was advisor to podcast host Captivate, which was acquired by Global in December 2021.