Sam started her Media career in Audio sales at Emap in 2005. Sam has since worked on some of the largest audio accounts in the UK including the COI, On the Beach and Dunelm across both network agencies; Mindshare and Starcom, as well as Independent’s; RP2 and Goodstuff. Sam is a board member of JICRIT helping to develop industry tools and systems to help streamline audio buying. Sam has strived to deliver award winning and outstanding bespoke media campaigns picking up Campaign Grand Prix for Samaritans, as well as being the first agency to receive a Media Week Award for Best Use of Audio at back-to-back events for her work with On the beach (2023) and OVO (2024).