The $1 Billion Question: Where Is the Next Growth Coming From?

21 May 2026
The Studio Stage
Industry

Podcasting’s rise has been nothing short of meteoric, evolving from a niche format to a serious commercial industry in just over a decade.

The question now isn’t whether it works. It’s where the next phase of growth comes from.

In this session, we explore the forces shaping what happens next, from new tools and technologies to shifting business models, global expansion, brand-funded content, and evolving approaches to monetisation.

But beyond the trends, this is about the real bets being made: where investment is flowing, what’s actually driving revenue, and where the market may be overestimating opportunity.

Expect a clear, strategic view of where momentum is building, where it isn’t, and what it means for creators, producers and platforms alike.
Whether you’re building, investing or creating, you’ll leave with a sharper understanding of where the next opportunities are likely to emerge.

Chairperson
Chris Baughen
Chris Baughen, Director - Audio UK
Speakers
Rhyanna Coleman
Rhyanna Coleman, Director of Strategy - Platform Media
Alex Bewley
Alex Bewley, Agent - WME
Christiana Brenton
Christiana Brenton, Chief Revenue Officer - FlightStory