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The Podcast Playbook: Building Shows for a New Era
Podcasting has entered a new phase. What began as an audio-first medium has evolved into a video-driven, multi-platform business where audiences discover shows across feeds, algorithms shape growth, and brands expect IP built to scale far beyond a single format. At the same time, listener behavior has changed. Audiences are more selective, distribution is fragmented, and the era of launching podcasts without a defined audience, platform strategy, and clear path to revenue is quickly disappearing.
In this session, leading executives from top podcast networks explore how development models are adapting to this new reality. From shorter testing cycles and capped initial runs to video-first production and talent partnerships designed around long-term IP value, many podcast companies are taking cues from the television development industry to develop shows that are made for the leading edge rather than traditional audio production.
In this session, leading executives from top podcast networks explore how development models are adapting to this new reality. From shorter testing cycles and capped initial runs to video-first production and talent partnerships designed around long-term IP value, many podcast companies are taking cues from the television development industry to develop shows that are made for the leading edge rather than traditional audio production.
