The Taste Gap: How to Spice up your podcast to be more relevant to modern Britain

21 May 2026
The Studio Stage
This session explores why South Asian audiences are tuning out of podcasts — and why the issue goes far beyond representation. Drawing on new research from Global, the conversation unpacks how listening tastes differ across communities, what creates genuine cultural connection, and what the industry must do to stay relevant and grow.
Speakers
Farhann Cachra
Farhann Cachra, Strategy & Planning Director - Global
Asad Dhunna
Asad Dhunna, Founder - The Unmistakables
Rubina Pabani
Rubina Pabani, Head of Digital Content at ITN Productions and Podcast Host - Brown Girls Do It Too
Al Riddell
Al Riddell, Head of Podcasts, Content and Production - Global

Sponsored by:

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