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Podcasting Did Not Collapse. It Corrected.
After a decade of rapid growth, high-budget commissions, and expanding production teams, podcasting has entered a more sober phase. What some describe as a downturn is better understood as a correction. The infrastructure has changed, but the fundamentals remain. Advertising is still relationship-driven. Custom campaigns still depend on host credibility. AI has streamlined workflows, and video has become an expected layer of production, yet building a sustainable show still requires craft, consistency, and sustained commercial effort.
What has evolved is opportunity. As the market recalibrates, creators have greater potential to retain IP, shape revenue models, and assemble the right mix of production, marketing, and sales support for their goals rather than conforming to the structure of a larger organisation. Bringing together perspectives from across the ecosystem, this session explores what the “podcast bubble” got right and wrong, how monetisation truly works in 2026, and how creators can build durable businesses beyond the hype.
What has evolved is opportunity. As the market recalibrates, creators have greater potential to retain IP, shape revenue models, and assemble the right mix of production, marketing, and sales support for their goals rather than conforming to the structure of a larger organisation. Bringing together perspectives from across the ecosystem, this session explores what the “podcast bubble” got right and wrong, how monetisation truly works in 2026, and how creators can build durable businesses beyond the hype.
Chairperson
