Harnessing the Power of the Political News Audience

21 May 2026
The Studio Stage
In an era of unrelenting news flooding our social media feeds, politics has seeped into content across traditional audience verticals. From pop culture to sports to ever-churning tiktok trends, political news is everywhere. So how can advertisers tap into this gigantic news-consuming audience without compromising brand safety?

Join Nish Kumar and Coco Khan, hosts of Pod Save The UK; Crooked Media - the experts behind progressive, action-driven programming like Pod Save The UK and Pod Save America; and Audioboom, for a panel on tapping into new media to grow your audience. They’ll unpack how they’ve tackled the surge in political media audiences across the globe, and how to meet audiences where they are with hopeful news content across podcasts, YouTube & social media.

Crooked’s position as the industry leader in progressive political podcasting—and continued expansion into international markets—will be examined as a use case for how insightful weekly news analysis and groundbreaking storytelling can benefit audiences and brand-conscious advertisers alike.
 
Chairperson
Giancarlo Bizzaro
Giancarlo Bizzaro, Vice President - Crooked Media
Speakers
Nish Kumar
Nish Kumar, Co-host and Comedian - Pod Save The UK
Coco Khan
Coco Khan, Co-host and Broadcaster - Pod Save The UK
Jake Storer
Jake Storer, Influencer Marketing Account Director - Nord Security

Sponsored by:

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