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Podcasts, Rebuilt: Putting Talent, Video and Social at the Core
The definition of a “podcast” is changing. For JamPot, audio is just one part of a much bigger opportunity—where talent, video and social are what drive growth, relevance and revenue. In this session, founder Jamie Laing and CEO Craig Strachan (moderated by Lizzy Pollott) unpack how they’re rethinking the model: developing talent that works on camera, building formats designed for social, and turning shows into multi-platform brands. From what makes a show actually travel online, to how video and social are reshaping monetisation, this is a practical look at how podcasts are being rebuilt for today’s audience and what that means for creators, platforms and brands.
