Studio Stage

The definition of a “podcast” is changing. For JamPot, audio is just one part of a much bigger opportunity—where talent, video and social are what drive growth, relevance and revenue. In this session, founder Jamie Laing and CEO Craig Strachan (moderated by [TBD]) unpack how they’re rethinking the model: developing talent that works on camera, building formats designed for social, and turning shows into multi-platform brands. From what makes a show actually travel online, to how video and social are reshaping monetisation, this is a practical look at how podcasts are being rebuilt for today’s audience and what that means for creators, platforms and brands.