Stop Renting Your Audience and Start Owning It. Your Audience Is Your Moat.

20 May 2026
The Studio Stage
You've been building your brands on borrowed land. You're chasing algorithms, using third party data, and relying on platform distribution to grow your brand. The moment the rules change, so does your reach and your relevance. But it doesn't have to be this way! The brands and creators winning today aren't just growing audiences, they are owning them with first party data that no platform can take away. At FlightStory, we've built Creator Insights: a first party data platform designed specifically for the creator economy, giving advertisers direct access to the most engaged audiences across the creator ecosystem. You can expect to come away from this talk understanding the power of owning your audience, and how your relationship with your audience is the most powerful commercial asset in media.
Chairperson
Pollyanna Ward
Pollyanna Ward, Brand Stategy Director - FlightStory