Talking Podcasts 1

Podcasting doesn’t have a data problem; it has a meaningful data problem. While surface-level metrics like downloads are easy to access, they don’t tell you what’s actually working or how your podcast is contributing to your goals. The real challenge isn’t just measurement but also alignment. Brands, agencies, and creators all approach podcasting with different objectives, but too often rely on the same limited metrics to define success. In this panel, leaders across analytics, hosting, and media buying will share how they think about podcast measurement today, from defining success to identifying the signals that actually matter. You’ll hear real-world perspectives on how to connect podcast performance to business outcomes, audience growth, and long-term impact.