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The Branded Podcast Playbook
Branded podcasts can be a growth engine, or a fast track to scope creep and endless feedback loops. Working with brands can feel alien for podcasters new to the space - it’s time to demystify the world of brands!
In this session, Chair Dan Rookwood (Chief Growth Officer at Novel and former Global Head of Content at Nike) is joined by Benish Mahmoud (Head of Global Partnerships, Publicis Media Content), Drew Wolf (Creative Director, Havas Media Group ) and Ryan Samtani (Director of Business Development, Brand Partnerships, Novel). The panel will share practical tips and tricks to help podcasters land the right deals, shape brilliant brief responses, and keep brand partners confident and happy from kickoff to launch.
You will hear what brands really want when they commission podcasts, how to pitch in a way that protects creative quality, and how to run a smooth client experience that avoids unpleasant surprises. Expect candid advice on pitching, pricing, managing approvals, measuring success, and the producer habits that keep client relationships healthy.
