Talking Podcasts 1

A first impression can make or break a podcast. In this new research presentation from Coleman Insights, Nova Entertainment, and Pantheon Media, you’ll get an inside look at what truly drives trailer effectiveness. Based on a study of 500 U.S. podcast listeners, this session explores what people remember from podcast trailers, which creative elements spark interest, and how those moments influence intent to listen. Using four real podcast examples—High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe—the panel will reveal surprising findings about storytelling, structure, and emotional connection in trailer performance