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A Case Study in Brand Podcasting: Arm’s Tech Unheard

22 May 2025
Talking Podcasts Stage
Join us for an in-depth look at how Arm, a leading semiconductor technology company, is leveraging its brand podcast Tech Unheard to build its brand identity, thought leadership platform and executive visibility. This session will explore how Arm worked with the production team at National Public Media to create a podcast that has informed, engaged and built a loyal community of listeners across key audiences. From the initial concept and production to the ongoing evolution of the podcast, we’ll explore the key elements that have contributed to its success and how the teams at Arm and NPM are bringing Tech Unheard to life.
 
Speakers
Jonathan Armstrong, Head of Brand and Creative - Arm
Gina Garrubbo, President & CEO - National Public Media

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