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No Sides: The Commercial and Editorial Challenge of Staying Neutral
The podcasts that dominate the charts increasingly know exactly where they stand — politically, editorially, ideologically. In an era of heightened partisanship, a clear point of view has become a growth strategy. So where does that leave a show committed to rigorous, unbiased coverage of global affairs? Kate McCann and Sir Richard Dearlove — hosts of One Decision, a podcast that has featured leaders and decision-makers from across the political spectrum — examine the editorial discipline required to remain neutral, the commercial pressures that push against it, and whether the marketplace ultimately rewards or punishes that commitment. An honest conversation about one of the most contested questions in podcasting today.
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