)
)
){kind=logo}
Winning the World Cup: The Ultimate Podcast Playbook
talkSPORT, The Sun and The Times between them convene millions of sports fans, at home and abroad, for their brilliant breaking news and opinionated previews and post match analysis. With the FIFA World Cup 2026 just weeks away, the race is on to capture the hearts of the football fans internationally. But in a tournament spanning three countries and 104 matches, how are these iconic brands planning to use podcasts to lead the way?
Hosted by talkSPORT breakfast presenter Shebahn Aherne, the session assembles Dean Scoggins, Head of Sport at The Sun, Abi Paterson, Head of Podcasts at talkSPORT and Tom Clarke, Sports Editor at The Times, to discuss their different approaches to what's shaping up to be the greatest sporting tournament ever, leveraging this global moment to attract and engage a new generation of international fans.
