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How The Steve Bracknall Podcast Reached the Unreachable
When a Sunday pub league football match became one of the most watched live streams on a busy Easter weekend of football, it wasn't luck — it was the result of a completely different way of thinking about what a BBC podcast can be. Game's Gone: The Steve Bracknall Podcast has built something the BBC rarely achieves: a show that finds people who never thought BBC content was for them.
In this session, the team behind the podcast pull back the curtain on how they did it — from commissioning strategy to creative execution and building a community. Expect some numbers that will genuinely surprise you, and an honest conversation about what it takes to reach an audience the BBC has never really connected with before.
