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Tricks You Can Learn From TV to Keep Your Audiences Coming Back
The merger of video podcasts and linear television isn't coming - it's already here.
The Traitors: Uncloaked finale drew 6 million viewers for the BBC. Piers Morgan Uncensored has a Friday night slot on Channel 5. TFI Friday Unplugged has been acquired by Channel 4. TV commissioners are seizing on digital formats - drawn by premium talent, lower production costs and built-in audiences.
We're also seeing streamers like Netflix actively commissioning companion podcasts to build their audiences and fandoms.
But as digital shows go primetime and the "always on" model becomes the norm, how do you make the most of these opportunities and keep audiences coming back?
There is a reason why TV shows like This Morning and Love Island keep getting recommissioned year after year - we'll be looking at the tricks you can use to build audience retention. We'll also be exploring why TV commissioners will be adding more podcast shows to their schedules and how British talent can now reach American audiences through podcast deals with streamers.
The Traitors: Uncloaked finale drew 6 million viewers for the BBC. Piers Morgan Uncensored has a Friday night slot on Channel 5. TFI Friday Unplugged has been acquired by Channel 4. TV commissioners are seizing on digital formats - drawn by premium talent, lower production costs and built-in audiences.
We're also seeing streamers like Netflix actively commissioning companion podcasts to build their audiences and fandoms.
But as digital shows go primetime and the "always on" model becomes the norm, how do you make the most of these opportunities and keep audiences coming back?
There is a reason why TV shows like This Morning and Love Island keep getting recommissioned year after year - we'll be looking at the tricks you can use to build audience retention. We'll also be exploring why TV commissioners will be adding more podcast shows to their schedules and how British talent can now reach American audiences through podcast deals with streamers.
Speakers
