Talking Podcasts 2

This session explores how narrative podcasts can become discoverable in a video-first ecosystem without turning them into documentaries or talk shows. As the industry shifts toward video formats and conversational shows, narrative storytelling is increasingly being left behind. Drawing from one of the first explorations by the BBC into generative AI for narrative journalism, the session shares early lessons from adapting narrative audio into video and examines practical ways visual structure, pacing, and packaging can allow narrative storytelling to travel into YouTube.