Talking Podcasts 2

Great podcasts don't grow on content alone. They grow through strategic visibility. In today's fragmented media landscape, PR has become one of the most powerful tools for expanding audience reach, shaping narrative, and turning podcasts into platforms for influence.

Moderated by Molly DeMellier (Head of Communications, Sounds Profitable), this session brings together Joni Deutsch, Senior Vice President of Marketing & Audience Development at The Podglomerate; Randi P'Pool, Founder of P'Pool Media; and Farzana Baduel, CEO of Curzon PR and President of the Chartered Institute of Public Relations, to explore how smart publicity fuels both podcast growth and brand impact.

From driving sustained listener growth and engineering breakout moments for shows, to transforming podcast content into powerful communications assets for brands, this panel examines how PR operates across the full podcast ecosystem. Joni will share how narrative positioning, media strategy, and cultural timing help podcasts expand their audience and stay relevant, Randi will unpack how organizations use podcasting to amplify brand messaging, activate social and owned channels, and strengthen B2B communications, and Farzana will bring a global communications perspective, exploring how podcasts build reputation, influence public discourse, and travel across markets.

Attendees will leave with a practical understanding of how modern podcast PR creates measurable momentum to grow audiences, extend reach, and turn podcasts into engines for influence.