Export Your Podcast — How To Grow A Show Overseas
24 May 2023
Talking Podcasts ‘Business’
Despite the international nature of podcasting, consumption is often divided along country lines. Americans seem to prefer homemade content and British audience tend to enjoy domestically produced shows more. However, a number of shows are travelling well across country lines — this talks explores how and why certain podcasts travel better internationally. Using Bumper’s unique podcast neighbourhood analysis, we show what type of content has crossover potential and how independently produced content compares to big network shows. Most importantly, we share how you can find success for your show across the Atlantic, based on our key learnings from the 5+ years of growing podcasts for clients.