What would it mean for your podcast if all of your fans felt motivated to get all their friends (and their friends) to listen and subscribe to your show? Podopolo CEO and founder Melinda Wittstock shares the secret that helped her grow her own podcast to 1mm+ listeners. It’s called gamification, the craft of applying all the fun and engaging qualities of games to “real world” or non-gaming activities. Like your podcast. No matter the product, service or industry, those that leverage the deep behavioral drivers of gamification see on average engagement and revenue 30% higher because it makes customers and communities feel special, recognized, invested and loyal. Melinda shares the 8 core behavioral motivators to help you know how best to engage, incentivize and reward your listening or viewing community, with specific practical tips, tactics and strategies you can employ right now - from your podcast content to your marketing - so you can grow your podcast audience.