So, you have your “little” podcast up and running. You are getting positive reactions from those who have listened to it and some people are even asking you when you are going to up the levels cos “everyone should be listening to this” …but how do you go up the gears? Is it all about money? Controversy? Social Media presence? Celebrity guests? This session aims to hear some of the stories from both sides of the fence – from those creators who have gradually built a growing following, to those commissioners who are looking for the next potential big thing.