What are those things that separate podcasts that achieve their goals from those that miss the mark? What are the key drivers of podcast appeal? How important is a strong hook off the top at retaining listeners through the entire episode? Nick Drew from Signal Hill Insights, Bumper’s Dan Misener and PR & Marketing Consultant, Meggan Ellingboe, will share an aggregate analysis of podcast metadata to identify those ingredients that separate the top podcasts from the rest.