Have a brilliant idea for a podcast, but no idea how to pitch it? Once you get your foot in the door, how can you make an amazing show? In this discussion, Jenna Weiss-Berman, Executive Vice President, Podcasts, Audacy & Co-Founder, Pineapple Street Studios, and Benjamin Riskin, Founder, Room Tone, will advise on best practices for pitching and development. How can you use development to define what the show is and what it isn't, determine what success looks like for you, map out the production process and resources that you’ll need to maintain your enthusiasm and sustain the show, and ultimately decide, should I make this show? Jenna and Benjamin will share some of their experiences, pitfalls and breakthroughs, along with a framework you can use for the show you're thinking about making.