At PRX, we believe a podcast for everybody is ultimately a podcast for nobody. So, let’s get specific! In this workshop, we will help you develop a strong sense of your target audiences, starting with a persona – a listener who embodies the spirit, style and purpose of your podcast. After this workshop, you will walk away understanding how to: - Go beyond audience research and data - Develop a personalized understanding of your target listener, including their interests, values, and needs - Leverage the power of your persona to make better creative decisions about your show, minimize risk when trying new ideas, and craft great pitches for potential partners This session is facilitated by the PRX Training Team and is open to podcasters of all experience levels – but will be especially beneficial for producers who are already in the process of developing or producing a show.