Talking Podcasts Stages Programme

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Guardian: A world in your ear: perfect podcast planning

26 May 2022
'Talking Podcasts' Stage 1
Industry Pro , New Creator
Guardian: A world in your ear: perfect podcast planning
Crafting the perfect podcast plan: how do you get it right, now? As the audio space collides and advertisers work out what channels to invest in, the Guardian has conducted some new research looking into the relative effectiveness of podcast and radio advertising. In this session, you’ll hear from the Guardian’s Director of Advertising Imogen Fox and Director of Sales Guy Edmunds talk about why podcasts are indispensable to brands - and how to get them right on an audio plan, now.
Speakers
Imogen Fox, Director of Advertising - The Guardian
Guy Edmunds, Director of Sales - The Guardian

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