Crafting the perfect podcast plan: how do you get it right, now? As the audio space collides and advertisers work out what channels to invest in, the Guardian has conducted some new research looking into the relative effectiveness of podcast and radio advertising. In this session, you’ll hear from the Guardian’s Director of Advertising Imogen Fox and Director of Sales Guy Edmunds talk about why podcasts are indispensable to brands - and how to get them right on an audio plan, now.