Charlotte Newing (Partnership and Brand Lead, Mags Creative) and James Mitra (Presenter, 40 Minute Mentor) discuss the tangential benefits of podcasts including networking, lead generation and personal branding. James has grown his podcast over six seasons, from 100s of listeners to 10,000s and will speak about what the podcast gave him in the early years before sponsorship became fruitful, and where he sees its value to him and his business now.