The Age of Podcast Advertising – Are You Ready?
26 May 2022
'Talking Podcasts' Stage 2
Industry Pro , New Creator
Podcasts are on the rise, and agencies have invested heavily amid shifting listener consumption habits. As audience demand and investment continue to rise, ad dollars follow. According to Edison Research's The Infinite Dial, podcasts had reached 177 million listeners in 2022 — with advertising revenues poised to exceed 2 billion dollars by 2023. In this session, Sharon Taylor, SVP Podcast Strategy and Product Operations, Triton Digital will share what to expect in the new age of podcasting – and what it ultimately means for podcasters. Come for a walk through podcast advertising’s past, present and future.