Tom Fordyce, co-host of the Joe Marler Show and the Geraint Thomas Cycling Club, leads a discussion on one of the most important aspect of successful podcasts: the connection between show and audience. Podcasts are an intimate, personal listening experience; we all feel a sense of belonging around the ones we truly love. Tom and his guests will talk about how you create that bond, the importance of an authentic, likeable host, and the secret social media strategies behind some of the country’s biggest hits.