Brands have a unique opportunity to create long-lasting connections with their customers through podcasts. Instead of renting audiences as advertisers, they are developing owned channels of opt-in, highly engaged communities by telling stories of their own. But how do you create a high quality podcast — even if you've never done it before — and how do you measure success? Learn what's working, what ROI looks like, and what the opportunities are in 2022. This panel draws on the experiences of successful brand podcasters with Nick Howard, Podcast Architect at Boston Consulting Group, data-backed insights from Jeff Vidler, President and Founder of Signal Hill Insights, hosted by Harry Morton, Founder of branded podcast production agency, Lower Street.